The Insurance "Tax Season": A Peek Inside the Broker’s Open Enrollment Chaos If you want to know what a health insurance broker’s life looks like from October to January, just ask a CPA how they feel in mid-April. We are kindred spirits, bound by the "Golden Window"—that high-stakes, caffeine-fueled sprint where a year’s worth of revenue and a lifetime of client trust are decided in a matter of weeks. While the rest of the world is planning Thanksgiving menus and holiday shopping, we are living in the "War Room." The "Sprint" by the Numbers People often ask, "What’s the big deal? It’s just insurance." But when you look at the calendar, the math becomes clear: Medicare Annual Enrollment (AEP): You have exactly 7.5 weeks (Oct 15 – Dec 7). This is the "Big One." It’s a hard deadline—if we miss it, your coverage is locked for the year. Individual Marketplace (ACA): You have 11 weeks (Nov 1 – Jan 15). Reducing to 7 weeks th...
A new year often brings fresh routines, new goals, and sometimes even a new Medicare plan. While much of the world continues to change, one thing stays the same: understanding your Medicare coverage can help you start the year with confidence and avoid unexpected costs. Whether you stayed in the same plan or made a change during the Annual Enrollment Period, here are a few important reminders and helpful tips to keep in mind as we move into the new year. You May Experience Cost Changes in January One of the most important things to remember is that Medicare Advantage plans reset many cost-sharing limits at the start of the year. Medical Maximum Out-of-Pocket (MOOP) amounts reset on January 1 This means that if you have copays and/or coinsurance on your Medicare Advantage plan, your costs for services at the hospital, on doctor’s visits, for outpatient care, and other medically covered services may be higher than what you were paying in January. Prescription Drug Plan Maximum Out-of-Poc...