The Insurance "Tax Season": A Peek Inside the Broker’s Open Enrollment Chaos If you want to know what a health insurance broker’s life looks like from October to January, just ask a CPA how they feel in mid-April. We are kindred spirits, bound by the "Golden Window"—that high-stakes, caffeine-fueled sprint where a year’s worth of revenue and a lifetime of client trust are decided in a matter of weeks. While the rest of the world is planning Thanksgiving menus and holiday shopping, we are living in the "War Room." The "Sprint" by the Numbers People often ask, "What’s the big deal? It’s just insurance." But when you look at the calendar, the math becomes clear: Medicare Annual Enrollment (AEP): You have exactly 7.5 weeks (Oct 15 – Dec 7). This is the "Big One." It’s a hard deadline—if we miss it, your coverage is locked for the year. Individual Marketplace (ACA): You have 11 weeks (Nov 1 – Jan 15). Reducing to 7 weeks th...